The Data Controller is Digital Metrics s.r.l., located at Via Giunio Antonio Resti 63, 00143 Rome.

Digital Metrics may collect personal data from users or customers using its services and/or products, including:

1. Users visiting the websites digitalmetrics.eu or mail-maker.com;
2. Customers who have purchased products and/or services;
3. Users registered on Partner portals or other sites.

Depending on how the data is collected (from website users, customers, or partners), Digital Metrics gathers different types of personal data for specific purposes.

Below is an outline of how and for what purposes the data is processed, according to the type of data subjects involved.

2.1. Data from Website Visitors

When users interact with Digital Metrics’ websites, the following types of information may be collected:

Personal data provided by the user:

These data are voluntarily provided by the user during website navigation

or when using site features, such as:

1. Completing and submitting the Contact Form on the website to request information or assistance. Information collected includes name, surname, email address, and phone number;

2. Submitting a CV and unsolicited job applications. The information collected includes all data contained in the submitted application. Please note that without specific consent to data processing, the application cannot be considered, and the data will be removed from our systems;

3. Subscribing to the website Newsletter to receive regular updates from our Blog. Information collected includes name, surname, email, and company.

In all cases, the processing of personal data is based on the free consent of users who have requested information or assistance via the Contact Form, subscribed to the Newsletter, or chosen to submit a job application through the website.

All personal data provided by users is voluntary, and no data is mandatory.

However, certain fields may be required to fulfill user requests (e.g., an email/phone number for a quote request).

Without this optional data, Digital Metrics may be unable to fulfill the request, but this will not prejudice the user, who will still have access to the website’s content and features.

The personal data provided by the user spontaneously will be retained for the time strictly necessary to follow up on the request and to fulfill any legal obligations.

Browsing Data:

The website’s software applications may acquire personal data during normal operation. This may include IP addresses from incoming requests, links visited, times of access, and data provided by the browser regarding the user’s computing environment.

This information is used solely for anonymous statistical purposes to monitor the website's proper functioning but may, through processing and association with data held by third parties, lead to the identification of users.

2.2. Customer Data

When a customer purchases products and/or services from Digital Metrics, personal data necessary for activating and utilizing the requested services may be collected.

These data are acquired during both contractual and pre-contractual phases, such as when requesting a quote.

Categories of personal data include:

Personal details: Name, surname, email address, username, password, company name, and address.

Financial data: Bank details, billing address.

These data are collected and used solely for contractual and pre-contractual purposes to manage administrative functions and allow customers to use the services.

The legal basis for processing this data is the execution of a contract or pre-contractual measures requested by the customer.

2.2.1. Direct Marketing and Legitimate Interest

Digital Metrics may send promotional emails to existing or potential customers to promote products and/or services similar to those already purchased.

The legal basis for this communication is Digital Metrics' legitimate interest in promoting its offerings

Customers can opt out of marketing communications at any time

by using the unsubscribe link provided in each email or by contacting

privacy@digitalmetrics.eu.

2.2.2. Specific Provisions for Mail-Maker Platform Customers

These provisions apply to customers using the Mail-Maker platform.

Additional data collected includes:

Information about devices used to access the platform (e.g., IP address, operating system, browser ID);

Log data (e.g., server access, IP address logging);

Usage data (e.g., date and time of platform access, activities performed during navigation);

Platform statistics (e.g., delivery and open reports of emails sent by the customer).

These data are collected for system security and platform functionality monitoring.

2.3. Digital Identity Verification (IDV) Services

Digital Metrics o ers identity verification (IDV) services to support Know Your Customer (KYC) and Anti-Money Laundering (AML) solutions.

We collect your data and will share it under our legitimate interest with third party independent data controllers, including resellers and distributors, to help provide their services to other clients. These third parties provide identity verification services to clients such as the tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery, asset reunification and assessment of affordability.

2.3.1. Use of Personal Data

Digital Metrics may process your personal data as a data processor on behalf of its customers, including resellers and distributors, for identity verification purposes. These third parties provide identity verification services for purposes such as AML regulations, age verification, and fraud prevention.

2.3.2. Data Sharing

Personal data collected by our data controller partners may be transmitted or used on behalf of our customers for the purposes mentioned above. Our customers may operate in industries such as identity verification.

Personal data is processed manually and electronically, using automated and non-automated tools. Only authorized personnel have access to personal data, and only for the time necessary to fulfill specific processing purposes.

3.1. Data Communication and Disclosure

Data may be communicated to other service providers, always located within the European Union, appointed as Data Processors on behalf of Digital Metrics. Personal data may also be communicated to competent authorities, if required by law or for public safety or vital interests.

3.2. Data Retention

Personal data collected through the website is retained only for the time necessary to process requests or provide services. Afterward, such data will be permanently deleted.
Customer data will be retained for the duration of the contract, and contact details (name, surname, location, company) will be retained for marketing purposes for up to 24 months, unless the customer objects or requests deletion.
3.3. Data Security Digital Metrics processes and stores personal data with the utmost security, using robust physical and IT security measures to prevent unauthorized access, alteration, dissemination, or destruction.

Individuals have the right to know what personal data Digital Metrics holds, its source, and how and by whom it is used.
They can request the correction, deletion, or limitation of data processing and object to data processing for legitimate reasons.

The privacy legislation grants each interested party, customer or user, specific rights regarding the processing of their personal data.

In particular, the interested party has the right to know, at any time, what personal data and information Digital Metrics holds about him, where they come from, how and by whom they are used.

Individuals also have the right to request the updating, integration and rectification of their data, if inaccurate or incomplete, as well as the right to request their cancellation or limitation of processing and to oppose their processing for legitimate reasons.

Individuals have the right to revoke at any time any consent to the processing of data without prejudice to the lawfulness of processing prior to the revocation, based on the consent previously given.

The individual, if a customer of Digital Metrics, also has the right to receive his/her personal data in a structured, commonly used and machine-readable format and to transmit such data to another controller. In such cases, the interested party, if technically possible, has the right to obtain direct transmission of the data.

If necessary, in order to ascertain the correct identity of the interested party, Digital Metrics may request the provision of further information or documents that guarantee the legitimacy of the exercise of the rights.

Requests to exercise the rights granted by law may be sent to Digital Metrics, the Data Controller, using the following methods:

by post, sending a letter with return receipt to Digital Metrics S.r.l. – Sede Amministrativa di Roma – Ufficio Privacy – Via Giunio Antonio Resti 63, 00143 Roma (RM);

by email to privacy@digitalmetrics.eu or dpo@digitalmetrics.eu.

The data subject also has the right to lodge a complaint with the data protection authority of the Member State in which he or she resides, works or the alleged infringement has occurred.

The exercise of rights is not subject to any formal constraints and is free of charge, except in cases provided for by the legislation in which Digital Metrics may establish the amount of any contribution to expenses to be requested.

Digital Metrics may update this Privacy Notice periodically.
The latest version will be published on www.digitalmetrics.eu, with the revision date clearly indicated.

These cookies are necessary for the proper functioning of certain areas of the site. They include both persistent cookies and session cookies.
Without these cookies, the site or certain portions of it may not function correctly. Therefore, they are always used, regardless of user preferences. These cookies are always sent from our domain.

These cookies are used to collect information about the use of the website. Digital Metrics uses this information for statistical analysis, to improve the website and simplify its usage, as well as to monitor its proper functioning.
This type of cookie collects information anonymously about user activity on the site, how users arrived at the site, and the pages they visited. These cookies are sent by the site itself or third-party domains.

These cookies collect information about how visitors use the website, such as the keywords used to reach the site, the websites visited, and the tra ic sources for marketing campaigns.
Digital Metrics may use this information to generate reports and improve the website. These cookies collect information anonymously and are sent by the site itself or by third-party domains.

These cookies are used to integrate third-party functionalities into the site (for example, comment forms, social media icons that allow visitors to share website content).

These cookies may be sent from partner domains or by third parties o ering functionalities present on the site.

Consent for Cookies For the use of technical cookies, Digital Metrics is not required to request user consent, as these are strictly necessary for the proper functioning of the site.

For other types of cookies, consent can be provided by the user, in accordance with applicable laws, through di erent tools.

Enabling/Disabling Cookies via Browser: By changing the settings in your browser, you can accept or reject cookies or choose to receive a warning before accepting cookies from the websites you visit.

Please note that if you completely disable cookies in your browser, you may not be able to use all of our interactive features.

If you use multiple computers in di erent locations, make sure that each browser is set according to your preferences.

You can delete all cookies installed in your browser’s cookie folder.

Each browser has di erent procedures for managing cookie settings. Click one of the links below for specific instructions:

- Microsoft Windows Explorer
- Google Chrome
- Mozilla Firefox
- Apple Safari

If you don’t use any of the browsers listed above, select “cookies” in the corresponding section of the help menu to find where your cookie folder is located.

Enabling and Disabling Cookies via Other Services: In addition to using browser tools to enable or disable individual cookies, the site www.youronlinechoices.com provides a list of the main providers that work with website operators to collect and use information for behavioral advertising.

You can disable or enable all companies or adjust your preferences individually for each company.

To do so, you can use the tool found on the page www.youronlinechoices.com/it/le-tue-scelte.

Additional Useful Information About Cookies:

- allaboutcookies.org

- www.youronlinechoises.com